(Updated 7/29) - Whenever I talk to journalists about the mobile shift, they’re quick to defend the web over mobile apps. After all, the web is what the news industry knows best after years of playing digital catch up.
This bias has played out in product development. Many news organizations…
But that’s a self-fulfilling strategic mistake: resource allocation decisions should be based on where consumers are going, not where they’ve been. The less you invest in apps, the more poorly they perform. And history has taught us, where consumers go, the money will follow. It’s already happening — fast.
Bolding mine - great post on how news organizations have to invest in both mobile web and apps to stay competitive. This is something a lot of places hate to grapple with as it means more investment, but as Bergman points out, they ignore this at their peril. - TC